HE’BREW Messiah Bold
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On this night when Hollywood celebrates itself, and with Jon Stewart and his shtick so absent from the Oscars, I’ve decided to keep Kosher with HE’BREW: The Chosen Beer – Messiah Bold, by the Shmaltz Brewing Company.
This is the part where I’m supposed to insert jokes about Hollywood, Jewish producers, and maybe even toss in some yiddish puns. But Shmaltz is way ahead of me — why not take a moment to watch a HE’BREW Commercial, Two Jews Walk Into A Bar, or Doctor.
And on the label:
Why is this beer different from all other beers? As commanded, we at HE’BREW Beer have been fruitful and multiplied our offerings. Tradition teaches that the Messiah’s name is Shalom — Peace. With your first sip of this rich, dar, and delicious libation, we hope to offer a momentary taste of microbrewed bliss . . . Now, our award-winning brewers can’t claim supernatural powers — simply a fanatical commitment to brewing world-class beers: A truly scrumptious mitzvah (good deed)! Through the new Millennium and beyond, may your cups runneth over with the blessings of great beer and great shtick. To the Future! To a Bold Life! L’Chaim!
I’d intended to drink Messiah Bold and Genesis Ale on back to back nights. But instead of one of each, I accidentally grabbed two bottles of Messiah Bold. What will I do with the second bottle? Send me your ideas in the comments.
The beer poured without much head, and I had to dig my nose in deeply to really catch the aroma — a touch of brown sugar and maybe some dark sticky fruit. The taste wasn’t what I was expecting, but it was pretty good! It’s a rich, dark brown ale, but not much hoppiness or nuttiness. Messiah Bold actually tastes less like a brown ale and more like a dark lager or a porter, with lots of smoke, a toasted caramel sweetness and that rich maltiness. It’s not surprising that Messiah Bold was originally conceived as Messiah Stout.
This is my first Shmaltz beer — and that’s a phrase said by more and more people every day, as evidenced by its 80% growth this past year, which comes in the face of an economic downturn. This microbrew must be doing something right, and they definitely keep in good company — for at least some time, the brewing was outsourced to Anderson Valley Brewing Company, and then to the Mendocino Brewing Company.
I’m looking forward to trying more Shmaltz!
And as for the Oscars? Definitely could have used more beer.
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1 Comments
February 26th, 2009 at 7:53 pm
Hey Andy. This is Zak from Shmaltz Brewing Company. Thanks for picking up the Messiah Bold. I’m a big fan of that beer. I’m glad to hear that you enjoyed it. As a suggestion, you could braise some lamb in that other bottle. It’s definitely delicious and you can find recipes online. L’Chaim!!